You Can Profit By Being Pedantic

You Can Profit By Being Pedantic

The other day I was thinking about some of the odd, almost-pedantic habits that I've acquired over the years. The thing that many of these habits have in common is that they front-load a bit of effort to save a lot of effort and hassle down the road. Some examples? I...

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Minimalism & Sunk Costs

Minimalism & Sunk Costs

"But I paid $1000 for that!" This is the sound of frustration, as yet another consumer (we'll call him Joe) learns a very hard, yet very valuable lesson.  Let's look at how he got here. An Illustration Joe spent $1000 on a piece of exercise equipment that takes up an...

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